All trackers
ChatGPT Ads (OpenAI Pixel)
OpenAI's Measurement Pixel for conversion tracking of ads shown in ChatGPT. Measures by default unless the site sets its consent to false.
Owned by
OpenAI
Category
Advertising
Consent
Needs consentThis sets identifiers that follow visitors, so under GDPR and ePrivacy it needs consent before it loads.
Cookies it sets
Names, purpose and lifetime as we publish them in generated cookie policies.
| Cookie | Purpose | Duration |
|---|---|---|
| __oppref | Stores the ChatGPT ad reference (oppref) from the landing page URL, so a later purchase or sign-up on the site can be attributed to the ad. | 30 days |
Domains we watch for
The scanner flags this tracker when a page requests any of these.
bzrcdn.openai.combzr.openai.comBuilt into Consentify
This one is a ready-made integration. Paste your ID into the dashboard and Consentify keeps it blocked until the visitor agrees, then loads it and writes it into your cookie policy for you.
View all integrationsNot sure what's running on your ChatGPT Ads (OpenAI Pixel) site?
Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.
- Results in about 10 seconds
- No account needed
- Shareable report link