All trackers
Google Ads
Google's advertising and conversion tracking network.
Owned by
Google LLC
Category
Advertising
Consent
Needs consentThis sets identifiers that follow visitors, so under GDPR and ePrivacy it needs consent before it loads.
Cookies it sets
Names, purpose and lifetime as we publish them in generated cookie policies.
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_aw | Stores Google Click ID (gclid) when a user arrives from a Google Ad. Used for conversion tracking and attribution. | 90 days |
| _gcl_dc | Stores DoubleClick click ID for cross-network conversion attribution. | 90 days |
| _gcl_gb | Stores Google Ads click ID for Enhanced Conversions, linking on-site actions to ad clicks. | 90 days |
Domains we watch for
The scanner flags this tracker when a page requests any of these.
googleadservices.comgooglesyndication.comdoubleclick.netgoogleads.g.doubleclick.netBuilt into Consentify
This one is a ready-made integration. Paste your ID into the dashboard and Consentify keeps it blocked until the visitor agrees, then loads it and writes it into your cookie policy for you.
View all integrationsNot sure what's running on your Google Ads site?
Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.
- Results in about 10 seconds
- No account needed
- Shareable report link