Everything about LinkedIn Insight Tag

The li_fat_id cookie

li_fat_id is a cookie set by LinkedIn Insight Tag, from LinkedIn Corporation. First-party cookie storing LinkedIn click ID for enhanced conversion tracking and attribution. Only set when Enhanced Conversion Tracking is enabled.

Duration

30 days

Category

Advertising

Needs consent

Yes

Does the li_fat_id cookie require consent?

li_fat_id is used for advertising, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.

Does your site set li_fat_id before consent?

A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, li_fat_id included.

How to put li_fat_id behind consent

Remove the LinkedIn Insight Tag snippet from your site and add your LinkedIn Insight Tag ID under Integrations in Consentify instead. Consentify then loads LinkedIn Insight Tag only after the visitor has accepted advertising, so li_fat_id is never set before consent.

View all integrations
Free scan, no account

Not sure what's running on your LinkedIn Insight Tag site?

Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.

  • Results in about 10 seconds
  • No account needed
  • Shareable report link

Other cookies set by LinkedIn Insight Tag

CookiePurposeDuration
lidcUsed to facilitate data center selection and route user activity data to the appropriate LinkedIn data center.24 hours
bcookieUsed for tracking the use of embedded services like share buttons and for browser identification.2 years