Everything about LinkedIn Insight Tag

The bcookie cookie

bcookie is a cookie set by LinkedIn Insight Tag, from LinkedIn Corporation. Used for tracking the use of embedded services like share buttons and for browser identification.

Duration

2 years

Category

Advertising

Needs consent

Yes

Does the bcookie cookie require consent?

bcookie is used for advertising, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.

Does your site set bcookie before consent?

A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, bcookie included.

How to put bcookie behind consent

Remove the LinkedIn Insight Tag snippet from your site and add your LinkedIn Insight Tag ID under Integrations in Consentify instead. Consentify then loads LinkedIn Insight Tag only after the visitor has accepted advertising, so bcookie is never set before consent.

View all integrations
Free scan, no account

Not sure what's running on your LinkedIn Insight Tag site?

Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.

  • Results in about 10 seconds
  • No account needed
  • Shareable report link

Other cookies set by LinkedIn Insight Tag

CookiePurposeDuration
li_fat_idFirst-party cookie storing LinkedIn click ID for enhanced conversion tracking and attribution. Only set when Enhanced Conversion Tracking is enabled.30 days
lidcUsed to facilitate data center selection and route user activity data to the appropriate LinkedIn data center.24 hours