Everything about Reddit Pixel

The _rdt_uuid cookie

_rdt_uuid is a cookie set by Reddit Pixel, from Reddit Inc. Stores a visitor ID used to attribute conversions to Reddit ad clicks.

Duration

90 days

Category

Advertising

Needs consent

Yes

Does the _rdt_uuid cookie require consent?

_rdt_uuid is used for advertising, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.

Does your site set _rdt_uuid before consent?

A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, _rdt_uuid included.

How to put _rdt_uuid behind consent

Remove the Reddit Pixel snippet from your site and add your Reddit Pixel ID under Integrations in Consentify instead. Consentify then loads Reddit Pixel only after the visitor has accepted advertising, so _rdt_uuid is never set before consent.

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Not sure what's running on your Reddit Pixel site?

Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.

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Other cookies set by Reddit Pixel

CookiePurposeDuration
_rdt_cidStores the Reddit ad click ID so a conversion can be attributed to the ad.3 months