Everything about Reddit Pixel

The _rdt_cid cookie

_rdt_cid is a cookie set by Reddit Pixel, from Reddit Inc. Stores the Reddit ad click ID so a conversion can be attributed to the ad.

Duration

3 months

Category

Advertising

Needs consent

Yes

Does the _rdt_cid cookie require consent?

_rdt_cid is used for advertising, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.

Does your site set _rdt_cid before consent?

A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, _rdt_cid included.

How to put _rdt_cid behind consent

Remove the Reddit Pixel snippet from your site and add your Reddit Pixel ID under Integrations in Consentify instead. Consentify then loads Reddit Pixel only after the visitor has accepted advertising, so _rdt_cid is never set before consent.

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Not sure what's running on your Reddit Pixel site?

Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.

  • Results in about 10 seconds
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  • Shareable report link

Other cookies set by Reddit Pixel

CookiePurposeDuration
_rdt_uuidStores a visitor ID used to attribute conversions to Reddit ad clicks.90 days