The _fbp cookie
_fbp is a cookie set by Meta Pixel, from Meta Platforms Inc. First-party cookie used to store and track visits across websites for advertising, analytics, and measuring ad campaign effectiveness.
Set by
Meta PixelDuration
90 days
Category
Advertising
Needs consent
Yes
Does the _fbp cookie require consent?
_fbp is used for advertising, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.
Does your site set _fbp before consent?
A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, _fbp included.
How to put _fbp behind consent
Remove the Meta Pixel snippet from your site and add your Meta Pixel ID under Integrations in Consentify instead. Consentify then loads Meta Pixel only after the visitor has accepted advertising, so _fbp is never set before consent.
View all integrationsNot sure what's running on your Meta Pixel site?
Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.
- Results in about 10 seconds
- No account needed
- Shareable report link
Other cookies set by Meta Pixel
| Cookie | Purpose | Duration |
|---|---|---|
| _fbc | Stores Facebook click ID (fbclid) when a user arrives from a Facebook ad. Used for conversion tracking and attribution. | 90 days |