The X-AB cookie
X-AB is a cookie set by Snapchat Pixel, from Snap Inc. Set by Snapchat on its own script domain for testing variants of its script.
Set by
Snapchat PixelDuration
24 hours
Category
Advertising
Needs consent
Yes
Does the X-AB cookie require consent?
X-AB is used for advertising, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.
Does your site set X-AB before consent?
A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, X-AB included.
How to put X-AB behind consent
Remove the Snapchat Pixel snippet from your site and add your Snapchat Pixel ID under Integrations in Consentify instead. Consentify then loads Snapchat Pixel only after the visitor has accepted advertising, so X-AB is never set before consent.
View all integrationsNot sure what's running on your Snapchat Pixel site?
Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.
- Results in about 10 seconds
- No account needed
- Shareable report link