Everything about ActiveCampaign

The prism_* cookie

prism_* is a cookie set by ActiveCampaign, from ActiveCampaign LLC. ActiveCampaign site tracking identifier, set on ActiveCampaign's own domain.

The * in the name stands for a part that changes from site to site, such as an account or measurement ID.

Duration

30 days

Category

Marketing

Needs consent

Yes

Does the prism_* cookie require consent?

prism_* is used for marketing, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.

Does your site set prism_* before consent?

A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, prism_* included.

How to put prism_* behind consent

Remove the ActiveCampaign snippet from your site and add your ActiveCampaign ID under Integrations in Consentify instead. Consentify then loads ActiveCampaign only after the visitor has accepted marketing, so prism_* is never set before consent.

View all integrations
Free scan, no account

Not sure what's running on your ActiveCampaign site?

Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.

  • Results in about 10 seconds
  • No account needed
  • Shareable report link

Other cookies set by ActiveCampaign

CookiePurposeDuration
prospectIdIdentifies the visitor so page views can be attached to their ActiveCampaign contact record.1 year