Everything about Drift

The drift_aid cookie

drift_aid is a cookie set by Drift, from Salesloft Inc. Anonymous visitor ID used to recognise returning visitors.

Set by

Drift

Duration

2 years

Category

Marketing

Needs consent

Yes

Does the drift_aid cookie require consent?

drift_aid is used for marketing, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.

Does your site set drift_aid before consent?

A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, drift_aid included.

How to put drift_aid behind consent

Remove the Drift snippet from your site and add your Drift ID under Integrations in Consentify instead. Consentify then loads Drift only after the visitor has accepted marketing, so drift_aid is never set before consent.

View all integrations
Free scan, no account

Not sure what's running on your Drift site?

Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.

  • Results in about 10 seconds
  • No account needed
  • Shareable report link

Other cookies set by Drift

CookiePurposeDuration
driftt_aidLinks the visitor to their Drift conversation history.2 years
drift_campaign_refreshUsed by Drift to decide when to refresh its campaigns for the visitor.30 minutes