Everything about Marketo (Adobe)

The _mkto_trk cookie

_mkto_trk is a cookie set by Marketo (Adobe), from Adobe Inc. Identifies the browser so page views can be associated with a Marketo lead record.

Duration

13 months

Category

Marketing

Needs consent

Yes

Does the _mkto_trk cookie require consent?

_mkto_trk is used for marketing, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.

Does your site set _mkto_trk before consent?

A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, _mkto_trk included.

How to put _mkto_trk behind consent

Remove the Marketo (Adobe) snippet from your site and add your Marketo (Adobe) ID under Integrations in Consentify instead. Consentify then loads Marketo (Adobe) only after the visitor has accepted marketing, so _mkto_trk is never set before consent.

View all integrations
Free scan, no account

Not sure what's running on your Marketo (Adobe) site?

Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.

  • Results in about 10 seconds
  • No account needed
  • Shareable report link