The _ga_* cookie
_ga_* is a cookie set by Google Analytics, from Google LLC. Distinguishes one visitor from another so repeat visits are counted as the same person.
The * in the name stands for a part that changes from site to site, such as an account or measurement ID.
Set by
Google AnalyticsDuration
400 days
Category
Analytics
Needs consent
Yes
Does the _ga_* cookie require consent?
_ga_* is used for analytics, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.
Does your site set _ga_* before consent?
A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, _ga_* included.
How to put _ga_* behind consent
Remove the Google Analytics snippet from your site and add your Google Analytics ID under Integrations in Consentify instead. Consentify then loads Google Analytics only after the visitor has accepted analytics, so _ga_* is never set before consent.
View all integrationsNot sure what's running on your Google Analytics site?
Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.
- Results in about 10 seconds
- No account needed
- Shareable report link
Other cookies set by Google Analytics
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes one visitor from another so repeat visits are counted as the same person. | 400 days |