Everything about Pinterest Tag

The _epik cookie

_epik is a cookie set by Pinterest Tag, from Pinterest Inc. Stores the Pinterest click ID so a later conversion can be matched to the ad click.

Set by

Pinterest Tag

Duration

1 year

Category

Advertising

Needs consent

Yes

Does the _epik cookie require consent?

_epik is used for advertising, so under the GDPR and the ePrivacy rules it may only be set after the visitor has agreed. Showing a banner is not enough on its own: the cookie must not be set before the visitor clicks accept.

Does your site set _epik before consent?

A free scan loads your site the way a new visitor sees it and lists every cookie that is set before anyone has said yes, _epik included.

How to put _epik behind consent

Remove the Pinterest Tag snippet from your site and add your Pinterest Tag ID under Integrations in Consentify instead. Consentify then loads Pinterest Tag only after the visitor has accepted advertising, so _epik is never set before consent.

View all integrations
Free scan, no account

Not sure what's running on your Pinterest Tag site?

Scan it first and you'll know exactly which scripts need consent before you set up the banner. Takes about ten seconds.

  • Results in about 10 seconds
  • No account needed
  • Shareable report link