CCPA opt-out and Do Not Sell — built in
Consentify includes a configurable 'Do Not Sell My Personal Information' link and automatic Global Privacy Control (GPC) detection — both required for CCPA and CPRA compliance.
What is CCPA?
The California Consumer Privacy Act (CCPA), updated by CPRA in 2023, gives California residents the right to know what personal data is collected, the right to delete it, and the right to opt out of the sale or sharing of their data. Businesses covered by CCPA must honour opt-out requests — including browser-level GPC signals — within 15 business days.
How Consentify covers CCPA
Do Not Sell button
Enable the 'Do Not Sell My Personal Information' link directly from the banner editor. When clicked, analytics and marketing scripts are blocked and the decision is stored with a doNotSell flag in the consent record.
Global Privacy Control (GPC)
When a visitor's browser sends the GPC signal (Firefox, Brave, or a GPC-enabled extension), Consentify automatically applies an opt-out — no banner shown, analytics and marketing denied, and the consent record flagged with gpc: true. This meets the CPRA requirement to honor GPC as a valid opt-out.
Opt-out audit trail
Every Do Not Sell click and GPC opt-out is stored in the consent log with a timestamp and distinguishing flags — ready for regulatory requests.
Right to delete
Each consent record has a unique delete token. You can expose this to users to satisfy CCPA deletion requests.
Frequently asked questions
Does my site need a CCPA banner?
CCPA does not require a cookie banner in the same way GDPR does. It requires a visible 'Do Not Sell or Share My Personal Information' link. Consentify's banner can display this link, and it can also be placed in your site footer.
What is Global Privacy Control (GPC)?
GPC is a browser-level signal (navigator.globalPrivacyControl) that tells websites the user does not want their data sold or shared. Under CPRA, California businesses must treat GPC as a valid opt-out request. Consentify detects GPC automatically and applies an opt-out without showing the banner.
Does Consentify support CPRA (the 2023 update to CCPA)?
Yes. The key CPRA additions relevant to Consentify are: honoring GPC signals (implemented), a 'Do Not Share' right alongside 'Do Not Sell' (both covered by blocking analytics and marketing), and opt-out audit logs (stored with distinguishing flags).
Can I use Consentify for both GDPR and CCPA on the same site?
Yes. Consentify handles both simultaneously. European visitors see the standard accept/decline banner (GDPR). California visitors or GPC users get the opt-out path (CCPA). You configure it once and Consentify handles the rest.
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